Social Media Specialist Resume: Tips, Examples & Templates

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As a Social Media Specialist, publishing good-looking content is what you’re best at. But, are you having trouble getting a hiring manager to like your resume? Use our resume templates to get your resume trending.

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ResumeGiants » Examples » Social Media Specialist

In today’s digital era, social media specialists hold what is arguably one of the most important roles in business: engaging an audience with unique, high-quality content. 

As a pro at scoring likes and follows, you know how to produce material that gets your readers excited. 

But writing a resume means that you’ll need to shift your efforts to impressing just one person rather than thousands, which can actually prove to be much more of a headache.

So, how can you create a strong social media marketing resume that will set you apart from the crowd? 

Don’t worry – we’ve got you covered.

This guide covers everything you need to know about planning the perfect social media specialist resume, including:

• How to make a resume tailored to the specific organization you want to work for
• The best ways to highlight your work, academic, and personal experiences, even if you’re new to the job
• How to use a sample resume for a social media specialist as a guide for format and organization
• Top tips for describing your skills and qualifications to get any social media specialist job you’d like

Let’s begin!

Take a look at our social media specialist resume sample to understand what a strong social media specialist resume looks like: 

Resume Example

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[Reece James]

[Social Media Specialist]

[24, Swansea Side Apartment, IL 60601 | 826-641-0351 | reece.james@gmail.com]

>> Summary <<

Experienced social media specialist with over 8 years experience across various social media platforms like Facebook, Instagram, YouTube, Twitter, TikTok, and LinkedIn. Handled copywriting, design, and marketing teams across all levels to create and implement effective marketing campaigns for intended demographics. Seeking to leverage my expertise and skill set for a position at Ogilvy.

>> Experience <<

Social Media Specialist

Dynamo Buzz | Chicago, IL

2016 – 2022

• Improved overall insights by organizing internal and external resources and utilizing each platform’s strengths to the fullest, increasing engagement rates by 23%.
• Launched an online buzz monitoring system, created a crisis management protocol, and wherever necessary optimized the current quo of concerns through automated chatbot support systems.
• Tailored material to meet target audience preferences and behavior, thereby boosting retention, followers, and engagement by 44%.
• Planned and managed social media marketing campaigns on platforms like Facebook, Instagram, Twitter, and TikTok for big-name clients like Beats by Dr Dre and JBL.

Social Media Manager

Virality | Chicago, IL

2013 – 2016

• Drafted, edited, and released material for all the brand’s corporate social media pages and partner channels.
• Fostered brand innovation through the newest social media trends and hype.
• Kept track of brand mentions across all social media channels and interacted with followers by responding to comments made by readers on articles and posts.

>> Education <<

Bachelor of Arts in Media and Communications

Bulbridge University | Chicago, IL

2009 – 2013

• Graduated magna cum laude with a GPA of 3.78
• Relevant Credit Courses: Communication Training, Social Media Club, Photography Club, Media Meet, Event Management

>> Skills <<

• Soft skills: Time Management, Multitasking, Communication, Adaptability, Teamwork
• Hard skills: Hootsuite, Buffer, Photography, Adobe Creative Suite, Copywriting

>> Volunteering <<

• Clean Your Local Beach Campaign, 2012
• Human Library Near The Lake Event, 2011

>> Certifications <<

• Social Media 101 Certificate – Udemy, 2015
• TechTuber Advanced Level III Certificate – Squarespace, 2013

With this great resource under your belt, you’re more equipped than ever to begin working on your own stellar social media specialist resume. 

Let’s take a deeper dive into the things that will help you set yourself up for success.

Looking to write a resume for another marketing, social media, or related position? Check out these resume guides with samples for more information and guidance: 

• Copywriter Resume 
• Marketing Coordinator Resume
• SEO Specialist Resume
• Content Specialist Resume

A big part of the job of a social media specialist is to garner interest and catch the eyes of a potential reader, so it’s vital that the look and organization of your resume shows you possess these skills.

If you want your social media specialist resume to create a strong first impression, use a format that allows you to add the information you need in a neat, professional way. 

Your social media specialist resume should include the following information:

• Personal/contact information
• A resume objective or a resume summary
• Your work experience and qualifications
• Your soft skills and hard skills
• Any other skills that are relevant to the role

Many experts believe that a reverse-chronological format makes it straightforward and easy to organize each of these sections consistently and clearly.

In a reverse-chronological structure, you begin each section of your resume by detailing your most recent employment experience, then go on to your second, third, and so on.

Here are some other things to consider while creating your own social media specialist resume:

• Fonts: 
  • Choose a font that’s clean and easy to read, like Calibri, Verdana, Georgia, Times New Roman, etc.
  • Make sure that your text is clear by selecting an appropriate font size; we recommend 12 pt.

• Margins and line spacing: 
  • Single line margins or 1.5″ line spacing is suitable for your social media specialist resume.
  • You should include some negative space to divide your content, but not so much that your resume seems empty.

• Images: 
  • As a social media specialist, it’s OK to include a small, professional photo of yourself at the top of your resume.
  • However, it’s not necessary to do so; you may find that you’re better off saving the space for more important information.

• File type: 
  • Unless specified by the employer, your resume should be sent as a PDF file.
  • This is the gold standard for maintaining consistency and avoiding formatting issues from one device to the next.

Want to save yourself the headache of establishing a format that looks great and functions just as well?

Check out our resume builder, which features dozens of unique options that are a great fit for a social media specialist template that your employer won’t soon forget.

You’re no stranger to operating on a timer; after all, you only have a few seconds to convince a social media user not to scroll away from your content.

Take that know-how and apply it to your resume profile, which acts as a sort of elevator pitch for you and your qualifications.

You’ll want your social media specialist resume objective or resume summary to be original and appealing, regardless of which you end up writing.

• A resume summary explains your previous professional accomplishments and job data, which is very significant for social media professionals with previous work experience. This small paragraph uses proven results to show why you’re the person for the job.
• A social media specialist’s resume objective focuses on what a company is looking for in terms of qualifications and a specific skill set that will help them thrive in their sector. 

It notes how your experiences can be utilized at your prospective company and uses achievements from your experiences to connect you to the job.

Social Media Specialist Resume Summary Example

The strongest resume summary will do just what the name implies: summarize, in a clear and concise way, who you are and why your resume is worth reading.

It’s ideal to offer more specific examples and facts as you create your summary, but remember that you’re working with limited space.

Pinpoint the most significant and relevant details from your resume that you’d like to stand out to a hiring manager, and be sure to include them. Also note any special skills, awards, or other achievements that make you unique. 

To demonstrate the difference between detailed content and vague statements, we’ve pulled summaries from two separate social media marketing resume examples:

How to Write an Entry-Level Social Media Specialist Resume Objective

Good news: as long as you’ve used social media at some point in your life, you don’t need much prior experience when creating a resume for an entry-level social media specialist.

When drafting an entry-level social media expert resume, strive to emphasize your strengths rather than your weaknesses.

Remember that resume objectives are suitable for entry-level candidates since they do not rely on past field-specific job experiences or accomplishments to build your brand.

Instead, you can spend time discussing what you can bring to the table and how it can serve the company you’re applying to.

As a result, it’s key that you pay attention to the job description while drafting this piece of a resume for a social media specialist.

If the job description states that the employer wants someone with substantial experience in copywriting, for example, emphasizing that you have such talents may help you stand out as a viable candidate.

Entry-Level Social Media Specialist Resume Objectives

Here are some examples of a poor versus a strong entry-level resume objective; remember, the style you want to use is straightforward and to-the-point.

Avoid allowing your social media marketing specialist resume to get passed over by describing your professional experiences with some flair. 

This is one of the most important sections of your resume; here, you’ll discuss specific achievements from previous employment, go into more detail about your duties and responsibilities, and showcase the skills you’ve picked up along the way.

If you’ve completed freelance work or projects, be sure to list them here. Including a portfolio alongside your resume is another great way to give examples of what you can do.

Social Media Specialist Resume Examples: Experience

Let’s look at two examples of an experience section to see how the inclusion of some detail and powerful language makes a world of a difference:

Entry-Level Social Media Specialist Resume: Experience Section

You don’t need a lot of experience to draft a strong entry-level social media specialist resume.

Pivot toward the skills and experiences that make you want to apply for the job in the first place.

Maybe you spent time in an internship learning related skills, have worked in a similar position in another field, or are a student with relevant course experience. 

Whatever the case may be, always tie things back to the job description. 

To get you started, here are two examples:

Social media specialist education requirements can vary; although a college degree is not often required for work in this field, some employers may insist on a high school diploma or other comparable academic credentials.

Your social media specialist resume should highlight any further training, coursework, or education you have obtained outside high school or college.

Focus on finding ways to relate your academic accomplishments and talents to the role.

Social Media Specialist Resume Education Section

Study these examples if you want to make your social media specialist education section stand out from other competition:

When it comes to creating a compelling social media specialist resume, a strong and specific skill set is essential.

Hard and soft skills should both be listed to show that you’re a well-rounded employee.

• Soft skills are more generic talents that may be used in a range of occupations and can come from both personal and professional experience. Communication skills, time management skills, and organization are all great examples.
• In contrast, hard skills are those that are specific to your industry and are gained through work experience.

We recommend choosing around 5 or 6 social media specialist skills to summarize what you can do without cluttering your resume.

Try taking some time to brainstorm all of your skills and narrow them down to the ones that best fit the job description you’re interested in.

Another section you can add here is a list of social media platforms you’re familiar with. As a social media specialist, this is essential knowledge you should have that any hiring manager or agency will appreciate and value!

Here are some examples of skills for social media specialists to help get you started:

The best social media specialist resumes go above and beyond to stand out from the competition.

There’s no better way to show a hiring manager that you’re something special than by including an “Other” section(s) that proves it. 

Social Media Specialist Resume Sample “Other” Sections

Keep in mind that an effective “Other” section is not just a random bonus section on your resume.

The focus and content of these sections should still be relevant to the job description in question and demonstrate your value as a candidate.

Much like annoying advertisements on a web page, too much unnecessary or unrelated information can overwhelm and frustrate your reader.

And that leads to a resume that gets skipped rather than one that steals the show. 

So, be sure to only write extra sections that provide you with a competitive advantage and truly connect to the position.

Some ideas for what topics you might choose to include in an “Other” section include:

• Certifications or licenses
• Volunteer work
• Projects
• Language skills
• Personal interests and hobbies 

In this guide, we’ve covered the following things to help you make your dream social media specialist:

• A strong social media expert resume should include a resume summary or objective, work experience, a skills section, and additional “Other” sections.
• To create a powerful social media specialist resume, use strong keywords and real-world examples that are relevant to the job description. 
• Sticking to a neat, professional resume format ties everything together nicely and makes for easy reading. It also demonstrates your competence and organizational ability as a skilled social media specialist.

That’s a wrap on the tips and tricks you need to create the perfect resume for a social media specialist job!

Good luck!