Digital Media Planner Resume: Tips, Examples & Free Templates

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How can an efficient digital media planner resume help you along your career path?

Among other things, it could assist you reach a wider audience, click with the right employer, or reach new levels in your career.

To start, be sure you’re including all the right information on your digital media planner resume. Ask yourself:

• How do I wow hiring managers with my resume summary or objective?
• Which digital media planner duties and job highlights should I list in my experience section?
• What are the top skills for a digital media planner that I should be sure to include on my resume?

Once you feel confident to begin, remember to access our free online resume builder to help make the kind of document that will make a killer first impression!

🌟Featured Content: The field of digital advertising has continued to grow monumentally over the past several years. According to Statista, in 2022, $616 billion was spent on digital advertising across the globe!

Based on the aforementioned statistic, you can expect that competition for digital media planning jobs might be steep even though there are plenty of jobs. You’ll want to be sure you have the edge when it comes to catching the eye of a hiring manager.

We can help! Spend some time reviewing a resume sample like this one that shows you what a strong resume for a digital media planner looks like.

resume Example

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[David Holland]

[Digital Media Planner]

[Alameda, CA 94501 | 510-555-2021 | davemaeholland1008@email.com]

Summary

Experienced professional proficient in building and implementing effective digital media strategies by monitoring consumer trends, analyzing markets, and optimizing campaigns. Proven ability to create and adhere to budgets exceeding $1M. Strong results with an average increase of 55% in CTRs and 68% increase in conversion rates.

Experience

Digital Media Planner

03/2017 to Current

Eggers Media Consultants, San Francisco, CA

• Created 200+ digital media plans over a 5-year period for Fortune 500 companies generating on average $500,000/yr. increase in sales/client.
• Spearheaded mobile media plans with innovative custom content, including building first-ever mobile media plans for 6 top clients that led to an average 48% increase in conversion rates.
• Streamlined the digital media proposal process leading to better accuracy and shortened proposal completion time by 16%.
• Produced and presented campaign result reports.

Assistant Digital Media Planner

10/2014 to 02/2017

Delaney-Wells, Oakland, CA

• Assisted in creating and presenting digital media plans to clients.
• Analyzed existing digital marketing plans to assemble optimization recommendations.
• Worked closely with Senior Digital Media Planner and digital sales representatives to conduct campaign performance analyses.

Education

Bachelor of Science in Digital Marketing

Lewis University | Romeoville | IL

2014

Skills

• SEO
• Content marketing
• Proposal writing
• Account management
• Brand management
• Problem-solving
• Campaign performance analysis
• Proficient in Google Analytics and AdSense

Certifications

• IAB Digital Media Buying and Planning Certification
• PCM® Digital Marketing Professional
• Certified Digital Marketing Professional, American Marketing Association

You can expect plenty of views when you submit a resume like this!

Note: This sample resume is in reverse-chronological format, with the experience section listed from the most recent to the oldest position held. This format is typically used when one has experience in their field. Otherwise, you can opt for skills-based or functional format.

A great hook is a technique used by novelists to lure readers into their stories.

In the same way, a professional summary or resume objective is your hook to lure hiring managers in and convince them that your resume is worth reviewing.

Let’s take a look at a couple of examples. First, how not to write a resume summary:

The only thing you can plan with a resume summary like this is to be waiting by a phone that will never ring! 

There is no definitive measure of your success, no specific numbers, no examples for which any potential employer can verify that you are capable of handling a digital media planner job.

This has real, measurable successes and clear examples of your ability to budget, manage, and collaborate to produce solid digital media campaigns.

If this summary was a digital ad, your click-through rates would jump through the roof!

Sample Resume Objective for Digital Media Planner Resume

While the summary is used primarily to showcase your experience, you could use a resume objective if you lack extensive experience as a digital media planner. This will show your future aims and what you can offer the organization.

You might use something along these lines:

Now it’s time to make good on that first impression. Optimize the work history section of your resume to highlight and show examples of what makes you a successful digital media planner.

Some keywords and phrases that might help you stand out include: directing web traffic; optimizing, or campaign optimization; planning; collaborating; negotiating; coordinating; implementing; developing digital media proposals; creating custom content; analyzing.

You might expect a pretty high bounce rate for your resume with an entry like this. This example simply does not include metrics that demonstrate the candidate’s successes and accomplishments.

Here’s an entry that can give you plenty of ROI! This contains specific, measurable results that can really catch a hiring manager’s eye. It clearly demonstrates your management, planning, and budgeting skills.

Check out other resume examples to give you a good idea of what an effective work history section should look like.

A bachelor’s degree is typically needed for those in the media planning field, so this could be a prerequisite on your resume’s education section.

• If you’ve met this possible requirement, simply list your degree earned, name of institution, and dates attended.
• If you don’t have a lot of experience, you might include your GPA (if at least 3.0) and relevant classes in a bulleted list.

Promote yourself even further with a solid list of hard and soft skills necessary to work in digital media planning.

You could list all skills under one heading or you might break them up into technical (hard) and soft skills. Review each job listing you’re responding to and indicate the skills that apply to you.

Technical skills you might add to a digital media resume include your expertise in Google Ads, Google Analytics, LinkedIn marketing, Facebook marketing, Search Engine Optimization, website optimizations, content management systems, and data management.

Do you have membership in any professional associations? Have relevant volunteer experience at any local or nonprofit organizations? Possess any relevant professional certifications, such as the Social Media Strategist (SMS) certification from the National Institute of Social Media (NISM)? Speak a second language fluently?

This information can show that you are well-rounded, motivated, and apply your skills in a wide variety of areas.

Here’s where ‘other’ resume sections come in. Here are some examples :

• Awards and achievements
• Professional memberships
• Hobbies and interests related to the industry
• Relevant professional certifications or extra training
• Publications

If you’ve reached this point, you are ready to put together your best digital media planner resume.

When you sit down to create your document, be sure to check out our free resume templates! These free tools can give you a clear guide to follow.

To be sure your resume helps you stand out as a strong candidate, remember to:

• Format your resume properly according to your experience level
• Showcase your top abilities, a main accomplishment or two, and notable skills in a resume summary or objective.
• Detail your experience using measurable examples of your achievements
• Include your postsecondary education information
• Name the skills that would be most sought after for digital media planners. Break up hard and soft skills and even technical skills under different headings if you desire.
• Paint a deeper picture of yourself with extra sections to outline any awards, professional training or certifications, and other information that does not fit into earlier sections.
• Use keywords and phrases picked from job ads throughout to help your resume be well received by applicant tracking systems (ATS).

Done right, your digital media planner resume will show potential employers that you ARE as advertised and that you’re experienced, educated, skilled, and motivated enough to take on the job.