Content Marketing Specialist Resume: Examples, Free Template, & Tips

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Content rules the digital marketing landscape. But if you want to rule in content creation, you need to show potential employers you have what it takes with another important piece: an amazing resume!

But, how do you describe content marketing on a resume?

Remember how essential AI tools are becoming in the workplace. You’ll need to explain what you do well and how you use the latest technology to be productive.

So, if you want to create the perfect Content Marketing Specialist resume, you’ll find all sorts of great information in the following resume writing guide, including:

• Some all-important layout best practices
• Which sections to include in your resume and the best ways to write them
• How to add content marketing AI skills to your resume
• Tips, tricks, and advice to help you outline your content marketing achievements and experience even if you are an entry-level candidate.

Once you know all the ins and outs of designing this all-important piece of employment content, use our online AI resume builder to pick a template and make the job easier.

But for now, let’s dive into some resume-writing tips.

When creating content, it’s always nice to start with a little inspiration. Begin by taking a look at this Content Marketing Specialist resume example to get an idea of which sections and information to include on your own:

resume Example

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[Catherine R. Eator]

[Content Marketing Specialist]

[Mooresville, NC | 444-555-5555 | CREator@randomemail.com]

Summary

Results-driven Content Marketing Specialist with over 7 years of experience in designing and implementing creative marketing campaigns for a diverse range of businesses and agencies. Highly knowledgeable in SEO, generative AI technologies, and the latest content trends to engage unique audiences through various mediums, including blogs, videos, social networks, and podcasts. Demonstrated ability to increase website traffic by 40% on average and achieve an average engagement rate of 2.4%.

Skills

• Blogging skills
• Analytical skills
• Time management
• Attention to detail
• Detailed planning
• Leadership
• Teamwork
• Adaptation to audiences
• Adobe Photoshop and Premiere Pro
• HubSpot Marketing Hub
• WordPress
• Google Looker Studio
• SEMrush
• SEO tools
• Data analysis
• ChatGPT 
• Gemini

Experience

Digital Content Dynamic Inc. | Mooresville, NC

Content Marketing Specialist

2019 – present

• Leveraged AI-driven content creation tools such as ChatGPT and Adobe Premiere Pro for producing diverse content formats, including videos, blogs, podcasts, and infographics.
• Implemented SEO strategies and utilized tools like SEMrush and Google Analytics to generate optimized website copy and blogs, achieving a 40% increase in website traffic on average and securing 15 first-page Google search results for targeted keywords.
• Managed and nurtured relationships with over 20 clients simultaneously, consistently receiving positive feedback for responsiveness and the ability to adapt content strategies to diverse industry needs.
• Led a targeted social media marketing campaign using Hootsuite and Buffer, resulting in a 25% increase in engagement rates and a 15% growth in follower count for key clients within six months.
• Conducted comprehensive keyword research and competitor analysis to inform content strategies, contributing to a 30% increase in client content engagement and a 20% improvement in conversion rates.

Freelance Work | Mooresville, NC

Freelance SEO copywriter (Multiple websites)

2020–2023

• Increased organic traffic by 25% for 3 freelance clients by crafting compelling, keyword-rich website copy and blog content.
• Researched and integrated targeted keywords to improve SEO ranking for various client web pages, resulting in a rise of 15% in qualified leads.
• Managed multiple freelance SEO copywriting projects simultaneously, ensuring on-time delivery and exceeding client expectations for quality and tone.

Education

University of Maryland | College Park, MD

Bachelor of Arts in Communications

Certifications

• Content Marketing Certification – HubSpot (2022)
• Inbound Marketing Certification – HubSpot (2022)

Memberships

• Member International Association of Professional Writers and Editors (IAPWE)
• American Marketing Association Member (AMA)

Languages

• English (native)
• French (proficient)

Want to write more specific content for a living? Check out our guide about how to create an email marketing manager resume.

🌟Featured Content: The demand for content creators is on the rise! According to numbers from the BLS, almost 5,600 new writing jobs will be available by 2032. So, now might be a good time to establish yourself as the best content specialist in town.

Just like no one piece of content fits every marketing campaign (but wouldn’t that be nice…?), there’s no single best resume format that works for everyone. It depends on what information you want to showcase. 

However, there are a few resume-writing guidelines for Content Marketing Specialists that you should follow:

• Reverse-chronological order: Highlight your most recent and relevant experiences first. This showcases your current expertise and how it’s evolved over time, reflecting your growth in the content marketing field.
• Highlight key achievements: In the dynamic world of content marketing, results speak louder than duties. Focus on specific achievements in your roles, such as successful campaigns you’ve led, growth in engagement metrics, or content that achieved significant reach.
• Prioritize relevant sections: Start with a compelling summary or objective that succinctly presents your value proposition as a Content Marketing Specialist. Follow this with sections that are most relevant to content marketing, such as your professional experience (especially with big brand clients), notable projects, and specific skills in content strategy, SEO, social media marketing, and analytics.

When it comes to organizing your sections, always put the most important first. This means looking at what’s in the job description and putting your information that matches it near the top of each relevant section.

Although you should never go over the top with a fancy design, there are times when you might consider using colors on your resume. Just keep it professional and tasteful.

Ready to get to some content creation!? The first step to a great Content Marketing Specialist resume is the resume summary or objective, so let’s recap what these are:

• Resume summary – A short rundown of your professional experience
• Resume objective – An overview of your career goals

Resume summaries are overwhelmingly the preferred choice for applicants and employers, however, there may be times when you would choose to write an objective.

Your opening statement should summarize any of the below aspects which show your greatest strengths: 

• Experience (paid or unpaid)
• Projects you’ve worked on
• Achievements (with metrics)
• Relevant college courses
• Internships
• Volunteer work

While you’re working on your resume summary or objective, do not forget to mention a few of your most impressive and key skills and tools that you are proficient in that would make you perfect for the job.

Tips for Writing a Great Resume Summary

To help get you started, let’s take a look at a good Content Marketing Specialist resume summary example:

What makes this resume summary so good? It’s full of specific details!

Indeed, they do not just “create content”. This applicant specifies that they create videos, articles, infographics, and webinars. Moreover, they mention some impressive stats!

Unquestionably, this specificity will set them apart from the other applicants.

Drafting an Entry-Level Resume Objective

 A resume objective is another option for entry-level Content Marketing Specialists looking to break into the industry. Remember to include any of your relevant achievements too, as you would in a summary, even if they are not linked to a paid role.

Here’s a quick example of what a good, modern resume objective looks like:

This applicant might not have paid professional experience, but they do mention their goals, a few of the specific skills, and an achievement related to a volunteer role that would make them a good entry-level Content Marketing Specialist.

Remember, volunteering and internships count as experience too.

Potential employers look to your resume’s experience section to prove you not only have the skills necessary to get a job, but also that you know how to put them to use in real-life situations. 

You need to cover these main points in your experience section:

• Where you worked and the dates you worked there
• Key accomplishments and how you achieved them
• Primary responsibilities

To cover these points you’ll need to include measurable achievements or KPIs. To do this you should:

1. Choose metrics that showcase your content marketing success (%, $, numbers)
2. Attach specific numbers to your achievements 
3. Briefly explain the significance of your metrics 
4. Start bullet points with dynamic verbs
5. Mention the strategies behind your results

By addressing these points, in your experience section you’ll paint a clear picture of:

• Your ability to create diverse types of content (blogs, videos, social media posts) 
• Tools you used to create your content
• How they contributed to your past employers’ or clients’ goals

Content Specialist Resume Experience Section Example

Not sure where to start? Check out this example, so you can see what your experience section should look like:

See all those concrete numbers and statistics? So will hiring managers! Basically, it’s the details that set your resume apart from the competition, so make sure you include plenty of specifics regarding your previous content marketing experience.

You can always use AI tools like ChatGPT to help you summarize your experience on a resume. Just remember to use it wisely, and always adapt and edit the suggestions it provides.

You know how to optimize content, but can you optimize your resume’s education section? Luckily, it’s pretty easy. To illustrate, here’s how to organize your education information:

Example

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University of North Carolina | Charlotte, NC

Bachelor of Arts in Communications

2013 – 2017

Recent graduates can add their GPA , extracurricular activities or any academic achievements or awards, but only if they’re impressive and relevant to the position!

If you are still finishing your studies, you can:

• Write your expected graduation date  
• Include relevant coursework in bullet points

Even if you are still studying, it’s a great idea to mention what you are working on and when you’ll be finished, so employers know what to expect of you.

It’s always fun to show off your content marketing skills! Accordingly, on your resume, your skills can be broken down into two categories:

• Hard skills – Concrete skills that you learn and can get a degree or certification in
• Soft skills – More universal skills that are almost like personality traits

As a content marketing specialist, you’ll need to create a wide variety of content for each project. Therefore it’s important to include plenty of both hard and soft skills to show how well-rounded you are. Don’t forget the IT and tech skills you have in using CMS like WordPress as well as office suites.

You should also mention AI in your resume skills section. It’s great to show employers that you are moving along with the times and that you can use ChatGPT or other AI tools to increase your productivity.

To give you examples, here are just a few of the skills that look good on a content marketing specialist resume:

Only add relevant skills — refer to the job posting to see what is needed for the role.

And remember, it’s never worth lying on your resume about what you can do!

If you need more space to discuss your background, consider adding some other sections. These sections are dedicated to specific types of information that do not fit anywhere else on your resume. 

You can add as many as you like, so long as they’re relevant to the position you’re applying to — and they do not make your resume go beyond one page. 

With this in mind, some extras that are related to your profession can also demonstrate that you are someone who can, and will, grow in your career.

If you’re not sure what kind of other sections look good on a content marketing specialist resume, here are a few examples:

• Certifications
• Freelance work
• Portfolio
• Memberships
• Foreign languages you speak
• Professional memberships
• Conferences (Have you presented at any?)
• Publications

Remember, if you create a digital resume, you can include hyperlinks to your online portfolio, publications on other websites, and any video content you have created.

Let’s see examples of extra sections you could add to your resume when applying for content marketing roles:

Example

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Freelance Projects

Freelance Content Marketing Consultant

Various Clients | 2016 – Present

• Spearheaded content strategy and creation for over 30 small to medium-sized businesses across diverse sectors, including technology, healthcare, and retail, leveraging AI tools such as OpenAI’s GPT-4 for content generation and automation, enhancing efficiency and creativity.
• Utilized AI-driven analytics platforms like Google Analytics and SEMrush AI to gather insights, optimize content for SEO, and tailor strategies, resulting in an average lead generation increase of 35% across clients.
• Orchestrated the development and execution of digital content, from AI-generated blog posts and email campaigns to video scripts, significantly boosting client engagement and online presence.

Publications

• “The Future of Content Marketing: Trends and Predictions”

Digital Marketing Insights Journal, May 2023

• “Maximizing Engagement Through Visual Storytelling”

Content Creators Weekly, August 2022

Portfolio

A selection of my work can be viewed at portfolio.example.com. Highlights include:

• A viral marketing campaign that reached over 1 million views within the first week.
• An SEO-driven content strategy that increased organic traffic for a client’s website by 50% within three months.

Think of your resume as a content marketing campaign. You want to cater the information and tone to your unique audience — in this case, hiring managers. 

As you’re writing, keep these proven resume-building tips in mind:

• Customize your resume to fit the specific job description
• Mention your expertise with AI tools
• Consider opting for a summary over an objective
• Add an extra section that highlights your qualifications such as past freelance work
• Include plenty of specific details and quantify your achievements
• Use an easy-to-read layout and font that showcases your achievements in content marketing
• Save your resume as a PDF

Need a little inspiration to get started? Check out some of the professional resume templates we have on offer.

You can also check out other helpful guides, like how to write an e-commerce manager resume. Just think; this one piece of content could lead to you being able to create content for a living!