Email Marketing Manager Resume: Templates & Top Tips

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Email marketing managers are responsible for designing, executing, and measuring an organization’s email marketing strategy. It’s an essential and highly valued role in today’s competitive digital landscape.

If you are thinking about applying for this kind of job and have the right set of skills and experience, this guide is going to help you build a powerful email marketing manager resume.

Professionals with lots of experience in writing can also benefit from this guide in many ways:

• Resume samples and top tips that not all applicants are aware of
• Additional section suggestions with extra punching effect
• Ideas on how to effectively craft your work experience
• How to create a resume summary that makes an impact

Drafting an email marketing manager resume can be quite challenging as application trends and recruitment techniques rapidly evolve. Save time and nerves with our free resume builder tool.

You’ll get access to adaptable resume templates and valuable tips relevant to your particular experience and skills.   

Reviewing a sample resume before creating your own is always a great idea. Take a look at the following email marketing manager resume sample to get an idea of which sections and information to include:

resume Example

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[Michael King]

[Email Marketing Manager]

[83 Watt Boone Road, Memphis, TN, 38305 | 852-744-5638 | m.king@gmail.com]

Summary

Driven email marketing manager with graphic design skills and 3+ years of experience. Expert knowledge in designing and executing lead-generation email marketing campaigns. Skilled in CRM tools and data analysis.

Experience

Email Marketing Manager

Agency ABC | Jackson, TN

2019 – 2021

• Expanded Email database by 20% in over 8 months
• Managed email marketing campaigns across US and Germany
• Successfully launched 2 company websites

Email Marketing Coordinator

Success Marketing, INC | Memphis, TN

2016 – 2018

• Achieved email open rate increase of 8%
• Managed email marketing campaigns for 10 brands
• Analyzed data to optimize campaigns and drive sales

Education

BS in Digital Marketing

West Tennessee University | Nashville, TN

2013 – 2016

• Achieved a 3.5 GPA

Skills

• Creative thinking
• Social media
• Experienced in use of Canva

Awards

• Awarded the 2020 Best West Tennessee Email Marketer

Hobbies and Interests

• Blogging
• Languages
• Photography

Before picking a resume format, you should take some time to reflect on the company you’re applying to, the industry, and your current career situation.

Be aware that, whatever format you choose, you will be delivering a valuable first impression to your potential employer. 

A resume says a lot, not only about your skills and experience but also about how you perceive yourself and how effectively you can communicate. For someone applying for an email marketing manager position, this is crucial.

If you are a candidate who has relevant experience under their belt, the reverse-chronological format is the way to go. In this type of resume, you list your education and experience, beginning with the most recent.

A hybrid resume should include the following sections:

• A header that includes contact information
• The professional title you’re aiming for
• A professional summary or objective
• Your work experience
• Education and certifications
• Skills

Check out other resume examples to get a better idea of how to format yours. 
Also, keep in mind that email marketing managers should have a keen eye for design. Consider making your resume more visually appealing by applying graphic design elements such as shapes, patterns, and colors.

First impressions are hard to change. This is why writing an impactful email marketing resume summary is essential for your success as a candidate.

It is one of the first sections that potential employers read after the header and contact information. Summaries and objectives provide the reason why recruiters should keep on reading your resume.

Resume summaries are more suitable for experienced email marketing managers. A summary is a brief statement highlighting your career accomplishments and skills. They should include the following:

• Your professional title and the number of years of experience you have
• Key experience
• At least one top accomplishment
• Any skill that’s relevant to the position

Spend as much time as you need and carefully draft an impressive summary or objective, as this is your biggest chance to grab the attention of employers.

Those applying for email marketing manager positions who have very little or no experience to show should include a resume objective. As the name hints, it is a short explanation of what your goals are within the company.

An email marketing manager resume objective should contain these elements:

• The job title you’re applying for 
• The skills and studies that will be useful for the position
• The number of years or months of relevant experience
• How you can help the company achieve its goals

As with resume summaries, effective objectives should not exceed a length of 3 sentences.

Email Marketing Manager Resume Objective Example

Check out this email marketing manager resume objective examples to get some inspiration:

Why is this a bad example? Let’s analyze the reasons:

• Meaningless adjectives. Avoid being subjective when using adjectives. Everyone has their own understanding of what “outstanding” means in different contexts.
• Buzzwords. Many companies like to see themselves as “disruptive”, but what does that really mean? 
• Little relevancy. Time management and communication skills are expected in pretty much all professional fields. Think of skills that are truly relevant to the position.
• Vagueness. It sounds like a one-size-fits-all message. For example, what does the candidate mean by “to show what I can do”? Always be specific.

And now let’s take a look at a strong email marketing manager resume objective:

There are several ways in which this resume objective is much more compelling:

• Very specific. It goes into detail about the number of years of experience, as well as the skills they can put into use to achieve goals, such as the Adobe Creative Suite.
• Relevant skills. The candidate knows what the role is about and understands that a good knowledge of CRMs like HubSpot can be very advantageous.
• Simplicity. There are no buzzwords or exaggerated adjectives with no real meaning. The description is straightforward and impartial.

Find out more about how to make a good first impression with a resume objective. 

Describing your experience in an email marketing manager resume is much like writing a marketing email. You need to focus on your audience’s needs and speak a language that they understand. But what does this mean exactly? Let’s go deeper into the subject.

Recruiters are interested in why you’ll be a valuable asset to the team. They don’t want to know every little detail of your experience, only the information that’s relevant to the position. 

Arrange your experience from most significant to least. Also, be as specific as you can, and include metrics. 

For example, if you increased email open rates by 7%, mention the percentage in the role description. If this was your biggest achievement in that role, place it in the first bullet point. Employers, like customers, want to know the most valuable information as soon as possible.

Speaking in the same terms used in the job advertisement is also vital. As an email marketing manager, you know a lot about effective communication, SEO, and how to use keywords to reach your audience. 

A resume works in the same way. When potential employers apply certain terms to describe responsibilities and qualifications, you should use those same keywords in your resume. 

Imagine that a potential employer lists “customer database” as a key skill. Don’t call it a “customer relationship management database” on your resume. Instead, put yourself at the recruiter’s level and use the same wording they chose.

Lastly, remember to keep it short and always adapt your experience to fit the role you’re hoping to get.

Email Marketing Manager Resume Examples: Experience

To make sure you understand how to build the experience section of your email marketing manager resume, review the following examples:

As you can likely appreciate, the reasons why the first example is a bad one are quite obvious:

• None of the 3 points are specific. There is no mention of percentages, numbers, or statistics.
• It is extremely vague. There are no explanations as to how anything was achieved. For example, what does the applicant exactly mean by “to improve marketing campaigns’ performance”? 

In this case, you can notice a significant improvement in terms of storytelling and specificity:

• Accomplishments have been quantified. The applicant mentions exact numbers, which makes it immediately understandable for recruiters.

There is a story behind it. For instance, how did the candidate manage to improve the campaigns’ performance by 16%? By leveraging UX trends. Interesting!

While most applicants concentrate on how to effectively draft their experience, how you list your education on your resume is also important. This section should include the following elements:

• Relevant degrees. Many employers require marketing managers to have a bachelor’s or master’s degree in an area like business, journalism, or marketing. 
• Industry-recognized certificates. This type of credential is essential if you want to stand out from the crowd. Certifications from Hubspot, Marketo, and Google are highly valued by many recruiters in the email marketing field.
• Educational awards. Any marketing-related awards that you received while completing your studies.

Email Marketing Manager Resume Education Section

Take a look at this sample education section of an email marketing manager resume to confirm that you’re on the right track:

University of Michigan | Lansing, MI

Bachelor of Arts in English

2009 – 2013

• Graduated Magnum Cum Laude 
• President of the Media & Publications Group
• GPA 4.0

If you have several graduate degrees, list them from most to least recent.

Being an email marketing manager demands not only experience and education. We’ve prepared the following list with some of the most sought after email marketing manager skills:

Consider placing your top 2 to 3 hard and soft skills close to your resume header to create more impact.

Email marketing managers might want to add extra sections to their resumes to stand out. 

Some typical sections that can play in your favor are:

• Languages. Email marketing managers are often highly articulated and communicative professionals. It’s a good approach to include any foreign languages you speak.
• Publications. As the content professional that you are, you have probably published an e-book or guide. This is the place to let recruiters know about it.
• Awards. For those who have received professional awards, this section is an absolute must-have. Who doesn’t want to have an award-winning employee on staff?
• Highlights. This section is ideal for email marketing managers who are very proud of their past accomplishments. Choose 2 to 3 to showcase here.
• Hobbies. Letting recruiters know about the interesting ways in which you spend your free time will add character to your resume.

Placing these extra sections on your resume can be a design challenge. While you want them to be seen, you don’t want them to overshadow the main sections, such as experience and education.
Try to be visually creative when adding these sections. See how you can best use margins and redistribute white space to make your resume more appealing.

As you’ve noticed, email marketing and resume writing have many things in common. Concentrating on your audience’s needs, speaking their language, and quantifying promises and achievements are crucial to both.

Here’s a brief summary you can refer to when writing your own resume:

• Draft an attention-grabbing header and summary. This is your first and only chance to convince employers to keep on reading your resume.
• Adapt your resume to the job advertisement. Use the same wording and highlight what they consider important. Remove or add sections as needed.
• Tell a story. Don’t just list tasks for which you were responsible. Quantify and mention accomplishments and how you achieved them.
• Be specific. Use industry software names to make it clear that you’re familiar with them and  explain exactly how you did things.
• Be brief and concise. Don’t waste recruiters’ time. Get straight to the point and delete anything that isn’t relevant to the position.

Now that you know how to draft a powerful email marketing manager resume, you might want to have a look at the following marketing-related samples for further inspiration:

• Copywriter resume
• E-Commerce Manager resume 

Good luck with your job search!