Digital Marketing Analyst Resume: Top Tips, Guide & Templates

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You’re ready to help develop amazing marketing campaigns by mastering the data. But first, you need to market yourself to hiring managers. While there aren’t any charts and graphs to point you in the right direction, you do have your friends at ResumeGiants to help you develop the perfect digital marketing analyst resume. 

In this guide, we’ll share all the resume-writing secrets that’ll land you your dream job:

• Examples of great digital marketing analyst resumes
• The sections to include in your resume and how to write them
• The best resume layouts to use
• Tips, tricks, and advice to help you start a digital marketing analyst career

Once you learn all the ins and outs of resume writing, head over to ResumeGiants’ online resume builder. Not only is it filled with professional templates, tips, and advice, but it’s also completely free! 

But until then, let’s jump into the “data” behind writing a great digital marketing analyst resume.

Before we jump into the nitty gritty details, let’s take a look at a sample Digital Marketing Analyst resume just to get a good idea of what it should look like:

resume Example

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[Travis M. Rend]

[Digital Marketing Analyst]

[Charlotte, NC | 555-555-5555 | TRend@email.com]

Summary

Creative and performance-driven Digital Marketing Analyst with 5+ years of experience working with enterprise clients. Skilled at utilizing platforms including Google Analytics and HubSpot Marketing Hub to identify trends and implement strategic improvements to maximize ROI and conversions.

Experience

Digital Marketing Analyst

What’s Trending Marketing Agency | Concord, NC

2017 – present

• Monitor campaigns using Google Analytics and HubSpot Marketing Hub to identify trends.
• Reduce cost per click by 30% in less than four months on average.
• Increase page clicks by 55% on average using proven SEO strategies.
• Conducted over 100 social media campaigns, generating thousands of new followers.

Education

University of Maryland | College Park, MD

Bachelor of Arts in Communications

2013 – 2017 

Skills

• Written and verbal communications
• Analytical skills
• Creativity
• Strategic planning
• Time management
• Attention to detail 
• Data analysis

• Search engine optimization (SEO)
• Pay-per-click (PPC) marketing
• Inbound marketing
• Facebook, YouTube, Instagram, LinkedIn, and Twitter marketing
• Google Analytics
• HubSpot Marketing Hub

Certifications

• Inbound Marketing Certified – HubSpot (2022)
• Google Analytics Certification (2021)

Memberships

• Member Digital Analytics Association (DDA) (2021)
• Member International Association of Professional Writers and Editors (IAPWE) (2019)

If you’d rather focus on marketing via search engines than on tracking overall trends, check out our SEM Specialist resume guide.

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As any good marketing experts knows, it’s always best to customize your strategy to fit whatever you’re selling and to your ideal audience. Resume writing is no different!

When it comes to organizing your resume sections, you always want to put the most important information at the top. That way, it’ll be the first thing potential employers read — like a hook!

Here are a few tried-and-true resume guidelines you should always follow:

• Use reverse-chronological order for your education and experience sections
• Limit your resume to one page (two max)
• Save your resume as a PDF to prevent formatting problems

In terms of visual features:

• Include white space between sections to maintain a clean appearance
• Bold your headings to make your resume scannable 
• Use a professional format between 13-15 size for headings and 11-12 for body text

No matter how you organize the other sections, your resume summary or objective should always be the first thing hiring managers read. So what exactly are they?

• Resume objective – A brief overview of your career goals, to include if you don’t have any experience.
• Resume summary – A two- or three-sentence description of your professional experience.

Digital Marketing Analyst Resume Summary Example

Not sure where to begin? That’s okay. Check out this example of a good digital marketing analyst resume summary for some inspiration:

The key to this amazing resume summary is the specific details. Not only does the applicant know about a variety of analytics tools, but they also name drop Google Analytics, HubSpot, and Semrush. The details will set them apart from other applicants.

How to Write an Entry-Level Digital Marketing Analyst Resume Objective

If you don’t have professional experience to summarize, just talk about your overall career objectives — and a few of your most impressive skills picked up from other relevant positions or your studies.

First, let’s see how not to do it. What do you think might be wrong with this example?

It starts off on the right track, but then only talks about what the candidate wants, not what they can offer the company. It also lacks details, what projects were given top marks?

Here’s what your resume objective should look more like:

You might not see any professional experience in this resume objective, but this applicant talks about their specific skills and what they want to do with those skills to benefit the company they are applying to, making this a slam dunk!

Your resume’s experience section is arguably the most important part of your resume. That’s why it needs to be perfect! 

The ideal experience section needs to cover three pieces of information:

• Where you worked and when
• Primary responsibilities
• Key accomplishments

Digital Marketing Analyst Experience Section Example

Looking for a little inspiration to get started? Take a look at this Digital Marketing Analyst resume sample education section:

If your eyes are drawn to all those specific details, then you’re thinking like a hiring manager! It’s always best to include as many concrete numbers and statistics as you can to help you stand out from other applicants.

Remember you can use these entires to demonstrate your core competencies, too.

Employers love knowing that you have formal training. And that’s where your resume’s education section comes in. 

As long as you mention where you went to school, the dates of attendance, and the degree you earned, your education section will offer a great return on investment! 

Recent graduates can add their GPA for some extra oomph, but only if it’s impressive, like 3.5 or above.

Did you hold a position of responsibility within a sorority or fraternity? Did you do some extra curricular volunteering or an unpaid internship? If any of these are relevant to the job description and responsibilities, you might want to add them to your resume.

Employers want applicants who have the right skills for the job, so make sure you show off yours! Resume skills can be broken into two categories:

• Hard skills – Measurable skills that you can get a degree or certification in, like a specific analytics platform or computer program.
• Soft skills – Universal skills that are almost like personality traits, like analytical skills or written communications. 

You want to look well-rounded, so make sure you include plenty of both on your resume. These are just a few of the hard and soft digital marketing analyst skills that would look good on your resume:

You can look at the keywords in the Digital Marketing Analyst job description for the post that you are applying to to help guide you with which skills you should highlight.

However, we advise only including the skills that you have. if you lack one or two, make it clear you are eager to learn, rather than lying on your resume.

Other sections are simply additional resume sections dedicated to specific pieces of information. You can add as many (or as few) as you want, but make sure they’re relevant to the position you’re applying to.

Not sure what kind of other sections look good on a digital marketing analyst resume? Here are a few examples to use as inspiration:

Example

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Certifications

• Inbound Marketing Certified – HubSpot 2022
• Content Marketing Certified – HubSpot 2023

Languages

• English (native)
• Spanish (fluent)
• French (proficient)

>> Memberships <<

• Member Digital Analytics Association (DDA) (2021)
• Member International Association of Professional Writers and Editors (IAPWE) (2019)

>> Interests <<

• Blogging about analytics trends (<link>)
• Manipulating digital art with AI tools – curating my own AI art Instagram account

A resume is like a marketing campaign. The more you put in, the more you’ll get out. Writing a great resume can be the beginning of a lifelong career, so make sure it’s good! 

As you’re working on your resume, keep these proven tips in mind:

• Customize your resume to suit the job description
• Use specific details, numbers, and statistics whenever possible
• Select an easy-to-read layout and font
• Save your resume as a PDF

If you take the time to create a great digital marketing analyst resume, you’ll quickly see the return on investment — as you’re generating ROI for clients professionally!

And if you need a little help getting things going, take a look at the professional resume templates on ResumeGiants.com. With a little inspiration, you’ll have a winning resume that’s guaranteed to convert.