Market Researcher Resume: Tips, Free Download & Examples

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Preparing a market researcher resume? When it comes to the professional document that you’ll be using to land your next job, there’s no time for a pilot study: you have to get your resume right the first time.

You’ll need a detailed section for experience; the right format; an eye-catching summary or resume objective; and use of the right resume keywords and action verbs.

For a qualitative check of your resume, you should ask yourself:

• Which is the most effective resume format?
• How do I best present my resume experience?
• What is the strongest way in which to list my market researcher skills?

Turn to our resume templates and free online resume builder that will help you to create the type of document that will sell you to any potential employer. 

According to the Bureau of Labor Statistics, it is projected that there will be around 99,800 openings (on average) for market research analyst jobs each year between 2021 and 2031. That’s a faster growth rate than average, at a rate of 19%. So now is the time to market yourself for the top positions.

Market research is about finding a target audience.

Your resume acts in much the same way! You want to produce a document aimed at hiring managers for marketing firms, public relations companies, and corporate marketing departments.

Check out this market research analyst resume sample to see how it’s done.

resume Example

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[Samantha Cattrall]

[Marketing Research Analyst]

[New York | 212-555-1998 | Samanthajessicacatt0606@email.com]

Summary

Performance-driven Marketing Research Analyst with 5+ years experience in fast-paced environments. Proven ability to increase brand awareness, study consumer behavior, assess product performance, and predict sales trends. Exceptional data mining, research, analytical, communication, and organizational skills.

Experience

Marketing Research Analyst

Candace-Starr Marketing, New York, NY

10/2020 – present day

• Implemented strategic initiatives to assist clients in penetrating new markets, leading to an average 35% growth in sales and production.
• Assisted a major client with redesigning new ads aimed at their target audience following extensive marketing research, resulting in an increase of $1.2 million in revenue.

• Presented sales and marketing teams with weekly real-time data visualizations of analyzed market data to help drive brand awareness.

Market Researcher

Mr. Big Company, New York, NY

02/2017 – 09/2020

• Increased ROI by 28% by conducting an extensive analysis of marketing campaigns.

• Performed competitor analysis and maintained data regarding competitor pricing, trends, and sales.
• Assisted in the creation of a marketing campaign utilizing linking and SEO research strategies, resulting in a 38% jump in sales for Q2 – Q4 2019.

Education

Bachelor of Science in Marketing

New Jersey City University, Jersey City, NJ

August 2012 – May 2016

Skills

• Tableau
• Qualtrics CoreXM
• Data mining
• Database management
• Product development and promotion
• Quantitative analysis
• Attention to detail
• Communication and delegation
• Multitasking

Professional Certifications and Memberships

• IIPMR Certified Research Expert (CRE)
• Member, Insights Association
• Member, American Marketing Association

Strong presentation skills are a must for market researchers. So, your first presentation starts even before you land a market research analyst position: with how you present your resume.

It starts with your format.

The traditional chronological resume format is best for a market research resume.

• Start with a headline (name, contact information, and professional email)
• A link to a social media site such as LinkedIn is acceptable as well.
• Follow that with a professional summary or career objective.
• Then, list your work history, education, and skills.
• Finally, after the skills section, you can add an additional or “Other” section listing certifications, memberships, interests, and other details.
• The headline should be 14- to 16-pt. font; slightly larger than the 10- to 12-pt. used for the body of the resume. Headings should be in the same font size as the headline.
• Be sure you have the right amount of white space and you’re using market research resume keywords to make your resume ATS friendly.
• Save it as a PDF.

Review our professional resume templates to get an idea of the correct formatting for your market researcher resume headline and other formatting details.

You can think of your resume summary or objective for market research jobs as a sort of pre-marketing event for the remainder of your document.

Remember, a professional with more experience should write a summary focusing on their work experience.

Someone starting out would need to write an objective, about what they aim to achieve in their career.

Here is a summary that might not spark the interest you’re looking for.

What’s wrong with this? Well, it’s not written very formally, it lacks specifics and seems they would be happy working in ‘any’ company, not specifying the one they are applying for. Not a great start.

Let’s see a better example.

This summary has more detail and is written more formally. It contains important market research keywords and a concrete example of an acheivement in their career.

Writing an Objective With Little or No Experience

What if you have little to no experience, such as when preparing an intern resume? In this case, you’ll start off with a resume objective.

Rather than accomplishments, your objective will focus on your professional goal or goals and outline your strongest skills.

Again, this objective has good use of market research industry keywords, and is tailored to one specific company, which they are applying to work at. This demonstrates enthusiasm for the company and attention to detail.

Here’s where you get to build your brand!

To do so, inject the most notable accomplishments and important job duties and responsibilities for each entry in the work history section. Take the opportunity to highlight your skills and mention measurable successes.

This is the moment in your resume where you really get to shine, so highlight major achivements and duties with measurable success, such as noting promotions or stating that, for example, you “increased customer base by 40% through extensive marketing research efforts.”

Market Research Experience Examples

Not quite the sample size that a hiring manager can base a decision on when it comes to bringing you in for an interview. Where’s the detail?

To turn a hiring manager into an active buyer, you’ll need to “dress to impress”, so to speak, with a work history that leaves them little choice but to put you at the top of their candidate list.

The beauty of this example lies in the details. Of course, you should never make these up, but do use concrete, measurable examples of your achievements.

In most cases, especially if you have plenty of experience and professional accomplishments to show, you’ll need only list the basics of your education on your resume: the degree, name of institution, and dates attended.

For the education section on a resume if you have no experience or are an intern, you could include a few more details. If this is the resume you’re creating, your education section could look like this:

Bachelor of Science in Marketing and Communication 

Champlain College Online

August 2014 – May 2018

GPA: 3.7

Achievements

• Led a team of 6 students in a project identifying and explaining triggers for impulse buying behavior
• Created marketing strategies designed to analyze and address impulse buying behaviors to help companies increase sales and productivity

Relevant Courses:

• Consumer Behavior
• Principles of Marketing
• Digital Marketing Analytics
• Integrated Marketing Communication

You could also list any relevant student organizations you belonged to.

Haven’t graduated yet? No problem! Indicate as such: Expected graduation date: May 2023.

Which skills are mentioned in the job posting you’re responding to?

It’s a good idea to list those specific skills that each potential employer is seeking. That will certainly help your market research resume stand out in the crowd.

You could break up the list between technical or hard and soft skills. For example:

Not 100% sure how to list those important skills? Let our resume examples show you how it’s done!

Where can you put additional information that could strengthen your resume, such as professional memberships, awards, publications, or volunteer positions?

This kind of information would go into “Other” sections of your resume.

You could place details under the heading of “Additional Information”, or “Accomplishments and Awards”, or “Activities.”

“Other” Section Examples For Your Resume

Certifications

• IIPMR Certified Research Expert (CRE), 2019
• Certificate in Market and Social Research Practice, 2018

Publications

• ‘Market Research Best Practices in the Digital Age’, Journal of Marketing Research, November edition, 2020

Now that you’ve completed some qualitative research into resume examples and all the details you need to produce a top-shelf market researcher or market research analyst resume, you should be ready to get started.

Follow this checklist to ensure that your professional document hits all the main market research resume points.

Does your resume:

• Follow the proper format with a headline, headings, bullet points and consistency in font sizes?
• Begin with a summary or objective that quickly establishes your key skills, a few major accomplishments, and professional goals?
• Cover your experience in a way that clearly demonstrates your motivation, dedication, and work ethic?
• Provide adequate details about your post-secondary education or relevant training?
• Highlight those hard and soft skills that a particular employer is seeking?
• Paint a full picture of YOU, with an added section, or sections, that describe awards, extra activities, volunteerism, professional certifications, and other info that portrays you as well-rounded and responsible?

Once you have answered YES to all of these questions, you’re set to complete some job market research, target potential employers, and start a systematic approach to finding the market researcher position that best interests you.